Honoring Western Traditions

The Merced Western Heritage Foundation is a 501(c)(3) nonprofit that is dedicated to preserving the Western heritage of Merced County and surrounding communities. Through rodeo, community events, and education, we strive to keep rodeo culture alive and celebrate the enduring spirit of the American West.

Rodeo Roots

Honoring the spirit of classic rodeo traditions.

Youth Programs

We support young riders and aspiring rodeo stars through mentorship and training, nurturing the next generation of western heritage keepers.

A group of enthusiastic kids wearing cowboy hats learning roping skills on a sunny day.
A group of enthusiastic kids wearing cowboy hats learning roping skills on a sunny day.
Community Events

Our foundation hosts local rodeos and heritage festivals that bring families together to celebrate western culture and create lasting memories.

The foundation’s dedication to preserving rodeo culture shines through every event they host.

Jake R.

A smiling cowboy tipping his hat at a lively rodeo event under a clear blue sky.
A smiling cowboy tipping his hat at a lively rodeo event under a clear blue sky.

★★★★★

Get in Touch

Questions? Reach out to keep rodeo spirit alive.

Contact

Email

Phone

doug@mercedwesternheritagefoundation.com

(209) 761-5662

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